Yet another iconic offering from Britannia, the Nice Time biscuit has inspired a long line of imitations since it was first introduced by Britannia. Crunchy, coconut flavored, sweet and oh-so-delectable – India instantly fell in love with this crisp biscuit with the coconut flavor.
Britannia Industries Limited was established in 1892 by a group of British businessmen in Kolkata, India. Currently the group is managed by the Wadia Group and is one of the well known companies in India. The company sells its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and in more than 60 countries across the world.