Hide & Seek is part of Parle’s Platina range of products. Introduced in 2017, Parle Platina is the premium and exclusive range from the House of Parle. The objective is to cater to an audience of evolved and varied tastes while remaining true to Parle’s core values of trust and quality.
Since 1929, Parle has grown to become India’s leading manufacturer of biscuits and confectionery. As the makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.