Kerala Matta rice (also known as Rosematta rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice) is an indigenous variety of rice grown in the Palakkad district of Kerala, India. It is known for its coarseness and health benefits. It is popular in Kerala and coastal Karnataka in India and Sri Lanka where it is used on a regular basis for idlies, appams and plain rice. Red matta rice is different from brown rice. The grains are yellowish pink (from being parboiled) with reddish outer layers. Rose matta rice maintains its pink hue as well as its flavour on cooking. Like all brown or parboiled rice, red matta has a lengthy cooking time and requires extra water.
Pavizham is the umbrella brand name of rice and rice products produced in 14 different industries at Aimury in Koovapady Village, Kerala. The brand is being promoted by the marketing outfit of the company by name Pavizham Healthier Diet Pvt. Ltd. Pavizam long grain matta rice is one of the most popular product from Pavizham brand.