Kerala Matta rice (also known as Rosematta rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice) is an indigenous variety of rice grown in the Palakkad district of Kerala, India. It is known for its coarseness and health benefits. It is popular in Kerala and coastal Karnataka in India and Sri Lanka where it is used on a regular basis for idlies, appams and plain rice. Red matta rice is different from brown rice. The grains are yellowish pink (from being parboiled) with reddish outer layers. Rose matta rice maintains its pink hue as well as its flavor on cooking. Like all brown or parboiled rice, red matta has a lengthy cooking time and requires extra water.
Mayil is a brand owned by Kottackal Agro Foods from Kerala, India. Based out of Kaladi in Kerala state of India, Kottackal Agro Foods is a pioneer in producing some of the best quality rice and wheat based products in India. Using sophisticated sortex machines imported from Japan, Mayil brand has been one of the leading brand in rice and rice based products from India in terms of quality and consistency. Export operations started in 1991 and within a short span of time became one of the favorite brand of rice and rice products in the Middle East and Eurpoe. Through constant quality checks and strict control over the quality of products on a continuous basis, Mayil brand has been certified as per ISO 9001 by AQA (American Quality Assessors) in 2002.