Description
Kerala Matta rice (also known as Rosematta rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice) is an indigenous variety of rice grown in the Palakkad district of Kerala, India. It is known for its coarseness and health benefits. It is popular in Kerala and coastal Karnataka in India and Sri Lanka where it is used on a regular basis for idlies, appams and plain rice. Red matta rice is different from brown rice. The grains are yellowish pink (from being parboiled) with reddish outer layers. Rose matta rice maintains its pink hue as well as its flavor on cooking. Like all brown or parboiled rice, red matta has a lengthy cooking time and requires extra water.
Coupled with social responsibility and a heartfelt desire to bring tasty and healthy rice to traditional Kerala homes, the visionary Shri. K.K.R Karnan established K.K.R. Mills in 1976, which has since transformed into the Nirapara Brand, a name synonymous with quality food for millions of consumers around the world.
After establishing itself as a premium rice manufacturer, the company has diversified its business. By employing state-of-the-art technology, the company introduced a wide range of food products into the market under the Nirapara brand. From whole spices to masala powders, vegetarian and non-vegetarian pickles, the brand offers numerous products other than rice which are nutritionally rich and full of Nature’s goodness.
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