Thecha comes from Marathi i.e., to pound. This is an extremely hot, sometimes super spicy red chili grainy paste. ‘Kolhapuri Thecha – best friends with spice lovers as meal sides.
Ingredients: Water, Red Chili, Garlic, Edible common salt, Cotton seed oil, Cumin, Lemon Juice, Acidity regulator (INS 260), Preservative (INS 211).
Prakash Masale was started in the 1940s by Mr. Gyanoba Jadhav and his wife as a small business. Mrs. Jadhav would prepare traditional spice mix in their house and these fresh homemade products were sold from a small stall at Nehru Chowk (Mandai), Pune. The Kanda Lasoon Masala, a heritage spice mix of Maharashtra was the star product then which increasingly won the love and affection of customers over the years.
Mr. Dattatray Jadhav took charge of the business from his father and the founder of Prakash Masale, Gyanoba Jadhav in 1970s. The unsurmountable time he spent at the shop in Nehru Market gifted him with an astute customer understanding. This guided and paved the journey of multiple product variants being added to the basket of Prakash Masale. With a sharp business acumen, he went on to introduce modern machinery in spice production in the year 1985. This was followed by the setting up of retail outlets and a growing distribution network.
Mr. Pavan Jadhav, the third generation has now taken over the mantle of the brand. A food connoisseur, he has immense understanding of the industry, the food heritage of Maharashtra and the country at large.
It has truly been an incredible journey for the brand going from manual processing in a one-room house to a modern manufacturing infrastructure with fully automated processing and packaging systems. Thus the quality and unique flavors of Prakash Masale products have over the years been representing the rich culinary history of Maharashtrian cuisine.