Basmati is a variety of long, slender-grained aromatic rice which is traditionally from the Indian subcontinent. Basmati rice has a typical pandan-like flavour due to the presence of high amount of aroma compound 2-acetyl-1-pyrroline.
This unique grain is known for its tantalizing flavor, magical aroma and delicate fluffy texture. Like champagne, Pure Basmati rice can only be grown and harvested in one place on Earth, at the foothills of the Himalayas. Our grains are purity tested, as we believe only Pure Basmati has the unique characteristics.