Jeerakashala or Kali Jeera rice, is short grained and a variant of Basmati rice. It cooks in a very short amount of time, producing a delicate aroma, taste, and texture. This rice is used mostly for Biriyani preparation in the Malabar\Northern Kerala region.
Double Horse brand is owned by Manjilas Food Tech Pvt Ltd. This company was was founded in the year 1959, as a rice milling company selling high-quality rice grains. The brand, on the strength of its commitment to deliver only the best to its customers have witnessed a phenomenal growth over the years. It revolutionized the food sector in Kerala becoming the first ISO 9001:2000 certified Rice Mill in the state and the first food brand to introduce sortex rice, stone-less rice and color grading.