Kerala Matta rice (also known as Rosematta rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice) is an indigenous variety of rice grown in the Palakkad district of Kerala, India. It is known for its coarseness and health benefits. It is popular in Kerala and coastal Karnataka in India and Sri Lanka where it is used on a regular basis for idlies, appams and plain rice. Red matta rice is different from brown rice. The grains are yellowish pink (from being parboiled) with reddish outer layers. Rose matta rice maintains its pink hue as well as its flavor on cooking. Like all brown or parboiled rice, red matta has a lengthy cooking time and requires extra water.
Established in 2010, Ponkathir is a brand from the state of Kerala in Southern India. This brand has a vision to offer the healthiest & tastiest food to the society and there by carve out a healthier generation, for a bright future. It took months of research and studies, to conceptualize and develop the product – Ponkathir. Here we blend the traditional methods with 18 types of 5 high grade rice compositions to bring out the best product. Purity and quality is tested and confirmed at every stage of production .Superior raw materials are procured from high quality vendors. The rice is disinfected before grinding it and is fried in ‘traditional ovens’ or ‘Smokeless Chulahs’ using firewood. This traditional process of slow cooking preserves the nutrients in the rice particles. Further processing is done in ISO and HACCP certified manufacturing plants to ensure and maintain purity and quality.