Description
Kerala Matta rice (also known as Rosematta rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice) is an indigenous variety of rice grown in the Palakkad district of Kerala, India. It is known for its coarseness and health benefits. It is popular in Kerala and coastal Karnataka in India and Sri Lanka where it is used on a regular basis for idlies, appams and plain rice. Red matta rice is different from brown rice. The grains are yellowish pink (from being parboiled) with reddish outer layers. Rose matta rice maintains its pink hue as well as its flavor on cooking. Like all brown or parboiled rice, red matta has a lengthy cooking time and requires extra water.
The Elite Food Division runs one of the largest food companies in South India that retails to more than 60,000 outlets in India through a network of 1,100 distributors. Elite is an ISO 9001-2000 and HACCP certified company that has adopted a Total Productivity Maintenance policy under the guidance of the renowned Japanese Institute of Productivity Management (JIPM).
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